the smart solution for Revere jobs

Vice President, Ecommerce-Direct to Consumer

Company: Keurig Dr Pepper
Location: Burlington
Posted on: September 17, 2018

Job Description:

Position Overview

The Vice President, is responsible for running Keurig Dr. Pepper's direct to consumer ecommerce business. is one of the largest direct to consumer packaged goods (CPG) sites in the world and is central to KDP's overall ecommerce strategy and digital transformation. serves as both a marketing and commercial resource for Keurig. As such, the site must cater to both product and brand researchers as well as buyers. sees over a million buyers per year and makes an important contribution to KDP's annual sales. The site has a consumer first mindset as it seeks to provide the best possible consumer experience for the Keurig system. Drivers of growth include new household acquisition through coffee maker sales, promotional events on coffee and the ongoing growth of the site's popular auto-delivery subscription program. The auto-delivery program has seen robust growth in membership and has become the main driver of growth for

The primary accountability for this role is the planning and delivery of the annual operating plan on both coffee machines and coffee sales. In support of this objective, the role provides for full P&L ownership of the business from top to bottom line. The leader has a full support team that includes several functional groups i.e. digital marketing, site merchandising, user experience and product management. Significant resources are made available in the form of advertising funds to generate site traffic and consumer demand. The leader is accountable, with the assistance of outside agencies, for optimizing these resources in the form of an annual demand generation plan. The leader is also accountable for the efficient and effective management of the trade budget deployed to fund all promotional activities on the site.

The leader of plays a senior role on KDP's ecommerce leadership team. The ecommerce leadership team is comprised of both customer facing and functional ecommerce leaders. Beyond the ecommerce leadership group, the leader of works collaboratively with both internal and external partners. Key internal partners include finance, revenue growth management, marketing, product supply and IT. External partners include Keurig's co-manufacturing coffee partners and various external agency partners.

  • Grow the customer base with a differentiated and meaningful value proposition

  • Develop and/or curate compelling content to educate consumers on the Keurig system

  • Optimize the site to remove unnecessary friction from the user experience

  • Oversee an efficient demand generation plan that delivers against strategic objectives and return on investment metrics

  • Expand the membership of our auto-delivery coffee subscription program by expanding the consumer value proposition beyond value and convenience

  • Plan and deliver the annual operating plan through a holistic management of the full P&L

  • Be the internal and external voice for Keurig's direct to consumer business

  • Build a culture of high performance and employee engagement

  • Expertly communicate and align objectives with external and internal stakeholders

  • Proactively share best practices with peers and help lead the broader commercial team's thinking on ecommerce


    • Bachelor's degree and minimum 12 years of ecommerce experience, preferably in the direct to consumer space

    • Demonstrated leadership skills, exhibiting a high degree of drive and a track record of driving team engagement

    • Deep experience with the management of trade and promotional budgets

    • Experience with ecommerce subscription models

    • Experience with optimizing the user experience based upon an understanding of the on-site path to purchase

    • Experience with ecommerce demand generation campaign management across multiple tactics e.g. pay per click advertising, email promotion, affiliate programming

    • Prefer experience in ecommerce marketplaces e.g. Amazon, Walmart or Ebay

    • Prefer experience in "Fortune 500" company, or in the CPG, Beverage, Small Appliance or related industries

    • Experience successfully leading complex and inter-departmental initiatives

    • Innovative and creative thinker and problem solver who also manages the details

    • Strategic thinker with a holistic understanding of the ecommerce landscape

    • Outstanding communication skills with proven ability to win the confidence of external partners

      Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/ Females/ Protected Veterans/ Disabled

      Keywords: Keurig Dr Pepper, Revere , Vice President, Ecommerce-Direct to Consumer, Executive , Burlington, Massachusetts

      Click here to apply!

      Didn't find what you're looking for? Search again!

      I'm looking for
      in category

Other Executive Jobs

Senior Product Manager, Cloud Security -
Description: Now is the perfect time to join Tufin as we are growing quickly and have opened our U.S. Headquarters in Boston. Tufin is the leader in Network Security Policy Orchestration for enterprise cybersecurity. (more...)
Company: Tufin
Location: Boston
Posted on: 10/16/2018

Product Marketing Manager, Publishing
Description: As Product Marketing Manager for our publisher-facing products and solutions, you will be responsible for internal education and outbound marketing activities for your products. In your role as PMM, you (more...)
Company: Pubget
Location: Danvers
Posted on: 10/16/2018

Retail Showroom Manager
Description: Showroom ManagerShowroom Managers are professionals within the Bob's Discount Furniture organization and play a vital role by insuring that the stores perform to expectations and in a manner that is consistent (more...)
Company: Bob's Discount Furniture
Location: Natick
Posted on: 10/16/2018

Nurse Director - Operating Room/ Surgical Services
Description: Job DescriptionNurse Director - Operating Room/ Surgical Services- 3064053 DescriptionOverview of Brigham and Womens Faulkner Hospital: Total of 16 operating rooms, completed over 11000 cases in 2017. (more...)
Company: Brigham and Women's Faulkner Hospital
Location: Boston
Posted on: 10/16/2018

SVP of Planning
Description: THE ROLE: We rsquo re looking for hellip br br The SVP of Planning is responsible for developing the strategy and financial plans to manage and drive sales and profitability for Company. This role (more...)
Company: Retail / Retail Stores, Boston, MA
Location: Boston
Posted on: 10/16/2018

Engineering Manager
Description: Are you an Engineering Manager You will be responsible for planning, directing and coordinating activities in the fields of engineering. We will also rely on you to provide design, research, and development (more...)
Company: Hired
Location: Topsfield
Posted on: 10/16/2018

Restaurant Manager - Start at $50k - $56k / year plus bonus plan
Description: LOVE WHERE YOU WORK Ninety Nine Restaurant Pub is one of the largest full-service casual dining restaurant concepts in the Northeast. We believe in our Vision, Values and Culture and live by them every (more...)
Company: 99 Restaurant & Pub
Location: North Andover
Posted on: 10/16/2018

VP of Channel Sales
Description: Company provides a cloud-based platform that empowers problem solvers to quickly turn ideas for better ways to work into apps that make their organizations more efficient. For nearly 20 years, people (more...)
Company: Software Services, Cambridge, MA
Location: Cambridge
Posted on: 10/16/2018

Sr. Clinical Trials Manager
Description: Sr. Clinical Trials Manager Job Location Cambridge, MA Req Number 2 Department Clinical Development Apply Now Summary: Foundation Medicine, Inc FMI is seeking a talented and highly motivated Senior (more...)
Company: Foundation Medicine
Location: Cambridge
Posted on: 10/16/2018

Assistant Director - Early Childcare Center
Description: Description: KinderCare Education is the nation's leader in early childhood education. We nourish curiosity through purposeful experiences to create a future full of lifelong learners. From our National (more...)
Company: KinderCare Education
Location: Burlington
Posted on: 10/16/2018

Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Revere RSS job feeds