Consumer Engagement Manager - Boston
Company: Monster Beverage Corporation
Location: Boston
Posted on: April 24, 2024
Job Description:
The Consumer Engagement Manager is responsible for the
management and execution of Monster Energy's brand portfolio
sampling and local marketing initiatives within a defined market.
This role reports to the Regional Field Manager and is accountable
for growing brand awareness and loyalty.The CEM manages a schedule
of part time Ambassadors and a Sr. Ambassador (not applicable in
all geographies). The CEM's time is split between administrative
responsibilities that include scheduling and recaps, as well as
in-market coaching, merchandising, and sampling support with
Ambassadors. CEM's should be spending 70% of their time in the
market in the field with their teams. In addition to sampling
support for all major national & local events the CEM will need to
cultivate additional local market sampling opportunities. The CEM
will also contribute to the local "Marketing Plan". This input will
help mold & shape the greater local Marketing plan spearheaded by
the Field Marketing Manager. Essential Job Functions: Consumer
Engagement Managers will have several Roles and Responsibilities
including, but not limited to the following:
- Collaborates with Monster, Rehab, Java, other MEC Brand
Managers, local sales team, and Field Marketing Managers (FMM) to
customize and execute events/programs aligned with the brands'
sampling platforms.
- Provides consistent direction, coaching, and communication to
maintain brand accuracy in the Monster brand experiences and
sampling.
- Recruit, hire, train, and manage part time Ambassadors.
- Research, secure, and manage execution of local events and
partnerships.
- Plan and manage all aspects of the event planning process: pre,
during, and post duties including: personnel, product
delivery/distribution, transportation, supplies, contracts,
insurance, permits.
- Increase market knowledge and identify various groups and
organizations with the targeted demographic in which to
partner.
- Diligently prepares ambassadors for superior customer
interactions and flawless event executions.
- Leads direction of and oversees brand accuracy in event and
partnership execution.
- Actively participates in all regional events with
ambassadors.
- Execute strategic directions and manage the goals for the
assigned region/market.
- Adhere to deadlines for administrative tasks including, but not
limited to, reporting and recapping data for the region.
- Assists in the planning and drives the execution of marketing
events and programs.
- Respond in a timely manner to Director and Regional Field
Manager.
- Manage payroll and timesheets.
- Maintaining company assets (Storage Facilities, Inventory,
Vehicles, Equipment). Position Requirements:
- 2+ years of Event Marketing/Grassroots/Special Event/Promotions
and Team Management experience.
- Must have a valid Driver's License and clean driving record (as
will, at times, drive company provided vehicle).
- Excellent problem solving skills and critical thinker.
- Ability to match your field team to best represent your
market.
- Professional demeanor and excellent oral communication
skills.
- Entrepreneurial and adaptable to changing environments.
- Strong organizational and time management skills with ability
to manage multiple tasks.
- Proficient in Word, PowerPoint, Outlook & Excel, in addition to
internet usage.
- Ability to learn and use new technology that is associated with
the job.
- Self-Motivated with a can-do attitude.
- Ability to travel 50%+ of the year within the assigned region
and ability to work on weekends and evenings.
- Must be able to lift and/or move up to 40 pounds.
- Must be able to pass a background check/drug screening.Pay
Range: $54k - $72kEqual Opportunity Employer/Protected
Veterans/Individuals with DisabilitiesThe contractor will not
discharge or in any other manner discriminate against employees or
applicants because they have inquired about, discussed, or
disclosed their own pay or the pay of another employee or
applicant. However, employees who have access to the compensation
information of other employees or applicants as a part of their
essential job functions cannot disclose the pay of other employees
or applicants to individuals who do not otherwise have access to
compensation information, unless the disclosure is (a) in response
to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
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Keywords: Monster Beverage Corporation, Revere , Consumer Engagement Manager - Boston, Executive , Boston, Massachusetts
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