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Marketing Operations Product Manager

Company: Wayfair LLC
Location: Boston, MA
Posted on: November 17, 2017

Job Description:

Position: Marketing Operations Product Manager

Duties: Develop trajectory roadmaps for alignment across Wayfair’s

business. Scope technical projects and manage sprints for the

engineering teams. Analyze business impact of feature releases and

feature requests to determine the impact or potential impact of updates.

Prioritize backlog of requests and projects. Understand and communicate

the advertising business model to management. Drive several product

roadmaps forward simultaneously. Create internal and external network of

peers who will drive projects forward.

Requirements: Bachelor's degree in Management, Business Administration,

Government, Political Science or related field (willing to accept

foreign education equivalent) plus one (1) year experience performing

SQL analytics, Search Engine Marketing and marketing feed management.

One year of experience must include: identifying operational process

improvement opportunities and driving concurrent improvements in people,

process and technology; creating strategic roadmaps for growth and

managing implementation against deadlines and milestones; leading

executive-level communications with multiple stakeholders regarding

strategic vision alignment and project status updates; developing

business cases and financial strategy for product development, including

defining business goals, creating execution steps, and analyzing

business returns; reporting on business case analysis and revenue

analysis using Excel, and developing presentations using Visio and

PowerPoint; building predictive models, and using historical data to

predict target markets, customer segments, messaging and spending;

evaluating predictive models including ROI analysis and back testing

historical data for evaluating future predictions; developing marketing

campaign automation tools and processes to scale marketing channels,

such as campaign creations tools and bidding tools; testing new

marketing processes and initiatives, such as customer retargeting

campaigns and landing page tests; and creating and managing Search

Engine Marketing campaigns, as well as marketing feeds across multiple

vendors.

Submit resume to Wayfair LLC, S. Lisanti, 100 Huntington Avenue, 4

Copley Place, Boston, Massachusetts 02116 or via

https://jobs.wayfaircareers.com/jobs/osxm6fwb

Keywords: Wayfair LLC, Revere , Marketing Operations Product Manager, Retail , Boston, MA, Massachusetts


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